Internet Solutions For Today's Business
Illini Tech's goal is to Communicate Value To and
Create Value For your website visitors. We acknowledge
that each business entity is unique and believe that our
expertise and experience in technology and design, along
with our awareness of marketing and general business
strategy, will enable us to relate that uniqueness to
others.
Our commitment is to provide a competitive quote and
quality work.
Illini Tech Services
Steps to a Successful Site
Having a successful site is more than just
generating code and waiting for web traffic.
Successful sites follow a process like any other
marketing tool. We have listed below important steps
which will help in the creation and ultimately the
success of your web project:
First, set your goals. Decide on
your target audience and goals. What type of
visitor/customer are you trying to reach and with
what message? What do you want them to actually do?
(Learn about your company, buy your product online,
request a catalog, call you, visit your store, use
your online services, etc?) |
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We suggest you make a list of your
target audience, goals, and main message. Use this to
guide you as you choose content and measure against
results. "See Monthly Reporting for more info on
measuring success."
Next, plan the content for your
site. What will you provide that is of value?
What content is needed to achieve your goals? What will
the site look like? Illini Tech Services can help answer
these questions.
Determine the sources of your content –
Does the content exist or will it need to be written?
Start planning now how often you will want to update the
various content sections and who will give you the
materials. See
Site Updating for ways to do this.
Plan the marketing of your
website. How will people learn about your site
and be motivated to visit? A site is only successful if
it attracts a qualified audience.
Marketing involves two main areas. One area encompasses
the activities you will do outside of the site, such as
publishing your domain name on all marketing materials,
a mailing, or setting up an affiliate program to
advertise your company on other sites.
The Second area is the site itself, which can impact the
content. You want your site designed so that it has the
best chances of being picked up in the search engines.
You want people to stay on your site once they find you.
Develop a list of keywords -- 255
characters maximum. We will include these in metatags
(what you can't see). You will also want to embed these
in the copy on the main page. The search engines pick up
metatags and keywords and thus help direct people to
your site. Also, we'll need a one-line description (70
characters maximum) to submit to the search engines for
when they display your site name. Be sure to include
your most important keywords.
Execute your plans. Now it’s time for
us to design, build and implement your site according to
your goals and plans and for you to start your website
marketing activities.
Monitor, update, and adapt. Use the
reports generated from our Monthly Reporting to analyze
the site’s performance. Update your site’s contents as
appropriate. Add new sections or change pages according
to your marketing strategy and what you learn in the
monthly reporting.
Above all, build your website
into your overall business strategy. The site
can be of enormous value to you if you remain committed.
Providing the opportunity to buy online, supplying your
visitors/customers with up-to-date information, and
delivering speedy service. We, at Illini Tech Services,
look forward to helping you in this all-important
project.
Call us today! 800-736-8481 or
“I am impressed with the level of professionalism, knowledge
and support that Illini Tech Services has provided to me in
my dental practice. They are reliable, friendly and problem
solve quickly and efficiently. I want to thank them for all
of the help they have offered. The staff at Illini Tech Services
has had a direct impact on the tremendous growth of my
dental practice" ... 